RYMD
Designed a modern and sleek new visual identity for RYMD enhancing their online presence and driving target recognition.
Year
2024
Duration
6 weeks
Category
Tech
RYMD is a company providing hosting services, cloud hosting, selling domains, specialized in supporting start-ups in their journey. All plans that RYMD provide are custom tailored to each client.
What is important to RYMD and their clients, is that the hosting service is also eco-friendly and low-energy.
To create a brand that is eco-friendly, innovation-driven, and customer-caring is not an easy task. The name "rymd" translates to "outer space" or "cosmos" from Swedish. The outer space is home to innovation and exploration, out there everyone cares for each other or they will get lost. This is why RYMD's identity was chosen to resemble space and have space-themed elements, while it remains minimalist.
The logo consists of a stylized logo mark, which depicts the stars up in the vast sky, guiding the clients to the best solutions for them, and a wordmark with customized typography that matches the shapes of the mark.
The color scheme is carefully crafted to not look cold and unwelcoming, but to give off warmth of sustainability and a spark of innovation, enough so that anyone can trust in the company's expertise.
The tone of voice blends tastefully cosmic curiosity with a friendly, peer-like tone to give RYMD a distinctive and memorable voice, since for this minimalist brand, personality matters.
