OISHII
Creating a brand new image for OISHII as well as fitting them with amazing package designs.
Year
2024
Duration
6 weeks
Category
Product
OISHII began, as many beautiful things do, with a shared indulgence.
In a small apartment lined with vintage glassware and the scent of cocoa and citrus, two people — partners in life and in curiosity — spent their evenings baking together. What started as a weekend ritual of whisking and tasting soon became an obsession: how could something as simple as chocolate be reimagined as both pleasure and art?
Their kitchen experiments gave birth to OISHII — delicious in Japanese, chosen for its simple sincerity and quiet confidence.
But from the start, they knew OISHII would be different.
OISHII create premium vegan bio chocolate using only the best of the best ingredients. For this reason, it was decided that their packaging and visuals will need to look the best, to represent the products in the best light.
The colors and typography for the logo were chosen to give off luxury and excellence. The visuals, in art deco style, are the best way to differentiate the brand on the shelves and in social media, making it immediately recognizable and desirable.
