ETHSofia 2025
For the 2025 edition of ETHSofia, I built the visual identity and created assets for social media, print materials, as well as did the web design and built the website.
Year
2025
Duration
7 months
Category
Tech Conf
ETHSofia is the first and biggest crypto and blockchain conference in Bulgaria, gathering investors, high-level speakers and all blockchain and crypto enthusiasts for a two-day information-packed, incredibly valuable talks and workshops.
The project lasted 7 months, during which I worked closely with the organizers and the marketing team to create impactful pitch deck and website, as well as social media posts which include announcements of partners and speakers. Check out the website for 2025 here.
The branding mixes traditional Bulgarian socialist buildings, some in the Brutalist architectural style with futuristic Web3 robots, making the tagline "Empowering Web3 superheroes" memorable and impactful.
During the two conference days, my role was aiding the video and audio team with all assets that they might need from a design stand-point. The assets I created included a wide variety of video wall assets (static pictures and video) that were shown during pauses, during presenter talking, or while the speaker and/or panel is going on.
